Plan your safari

Privacy

Policy

Last updated: 10 November 2026

Serengeti Prime (“we”, “us” or “our”) is a safari and travel company based in Arusha, Tanzania. This Privacy Policy explains what personal information we collect when you visit serengetiprime.com, contact us or book a trip with us, how we use it and the choices you have.

1. Who is responsible for your data

Serengeti Prime, Arusha, Tanzania, is responsible for the personal information described in this policy. You can contact us about privacy at info@serengetiprime.com.

2. Information we collect

Information you give us

  • Enquiry and contact forms: your name, email address, phone number, country, travel dates, number of travellers, interests and any message you send.
  • Bookings: details we need to plan and operate your trip, such as names of all travellers, passport details, dates of birth, dietary needs, medical or mobility information you choose to share, flight details and emergency contacts.
  • Messages: information you share with us by email, WhatsApp, social media or phone.

Information collected automatically

When you visit our website, our servers may record technical information such as your IP address, browser type, device, pages visited and the date and time of your visit. This helps us keep the website secure and working well.

3. How we use your information

  • To answer your enquiries and send you quotations.
  • To plan, book and run your safari, climb or holiday, including arranging accommodation, park permits, transport and guides.
  • To contact you before, during and after your trip.
  • To meet our legal, accounting and safety duties.
  • To improve our website and services.
  • To send you news or offers, but only if you have agreed to receive them. You can unsubscribe at any time.

4. Legal basis

We process your information because it is needed to respond to your request or to perform a contract with you, because we have a legal duty, because we have a legitimate interest in running and improving our business, or because you have given your consent. We handle personal data in line with the Tanzania Personal Data Protection Act, 2022, and, where it applies, the EU and UK General Data Protection Regulation (GDPR).

5. Who we share your information with

We only share what is needed to deliver your trip or run our business. This may include:

  • Lodges, camps, hotels and airlines that are part of your itinerary.
  • Tanzania National Parks (TANAPA), the Ngorongoro Conservation Area Authority and other authorities that issue permits.
  • Our guides, drivers and local partners.
  • Payment providers and banks that process your payments.
  • Website hosting and IT providers that help us run this website.
  • Authorities, if the law requires it.

We never sell your personal information.

6. International transfers

Because we work with travellers and partners around the world, your information may be transferred outside your home country. When this happens, we take reasonable steps to keep it protected.

7. Cookies

Our website uses cookies and similar technologies that are needed for the site to work, to keep it secure and to remember basic preferences. Some pages may include content from other services, such as social media, which may set their own cookies. You can block or delete cookies in your browser settings, but some parts of the website may then not work properly.

8. How long we keep your information

We keep enquiry information for as long as needed to respond and follow up. We keep booking records for as long as required by tax, accounting and legal rules. After that, we delete or anonymise it.

9. Keeping your information safe

We use reasonable technical and organisational measures to protect your information, including secure (HTTPS) connections on our website and limited access to personal data within our team. No method of transfer or storage is completely secure, but we work hard to protect your data.

10. Your rights

Depending on where you live, you may have the right to:

  • Ask for a copy of the personal information we hold about you.
  • Ask us to correct or update it.
  • Ask us to delete it.
  • Object to or limit how we use it.
  • Withdraw your consent at any time.
  • Complain to a data protection authority.

To use any of these rights, email us at info@serengetiprime.com.

11. Children

Our website is not aimed at children. We only collect information about children when a parent or guardian gives it to us as part of a family booking.

12. Links to other websites

Our website may link to other websites, such as social media or partner sites. We are not responsible for their privacy practices, so please read their policies.

13. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be on this page, with the date it was last updated.

14. Contact us

If you have any questions about this Privacy Policy, please contact us:

Serengeti Prime

Arusha, Tanzania

Email: info@serengetiprime.com

You can also read our Terms and Conditions.